Undefined "Higher Standard" Burdens Business
This provision subjects "popular product brands and multinational companies" to an undefined "higher standard of due diligence" when publishing factual information, without specifying what this standard requires. Businesses cannot determine what verification processes satisfy compliance, creating legal uncertainty for corporate communications, marketing, and product information. Combined with 24's prohibition on publishing false information "for financial reward," this creates overlapping requirements that burden commercial speech with undefined compliance obligations and potential liability under criminal penalties.