Paid Content Vetting Chills Speech

This provision requires content creators, influencers, and advertising intermediaries to ensure paid content complies with the entire Act—including provisions with vague definitions of misinformation, hate speech, and private facts. The "reasonable steps" standard creates uncertainty about what paid content is permissible, forcing creators and intermediaries to self-censor commercial speech rather than risk daily penalties of 100 penalty units. This effectively creates a prior restraint on paid speech, with enforcement discretion vested in a President-appointed Division Director, raising concerns about selective enforcement against monetized criticism or opposition-supporting advertising.