Paid Content Liability Burdens Business

This provision requires digital advertising intermediaries, influencers, and content creators to ensure paid content complies with the entire Act, creating substantial operational costs for content vetting and legal review. The daily penalty structure (100 penalty units per day of non-compliance) creates severe financial exposure, particularly for platforms handling high volumes of paid content. These compliance burdens and financial risks create barriers to market entry for startups and smaller platforms, discourage creator monetization and brand partnerships, and could drive digital advertising activity away from Ghana's market entirely.