Commercial Weaponization of Misinformation Claims

This provision grants unlimited standing to private individuals and entities to pursue misinformation claims against "any person," creating a powerful tool for competitive litigation warfare. Businesses face claims from competitors over comparative advertising, market analysis, product reviews, or competitive intelligence—with no apparent anti-SLAPP protections or clear thresholds for frivolous claims. The Division's initial adjudicatory role means businesses must navigate costly administrative proceedings before reaching judicial review, creating substantial defensive litigation costs that disproportionately burden smaller enterprises and startups unable to maintain legal defense budgets.